• +36%

  Average Watch Time vs benchmarks

• +4.1%

  Brand Association with Sustainability

• 250

  Complete Registrations via Smart+

Powering a new generation with green energy through a full-funnel strategy

• +4M

  impressions

• 2.5%

  average CTR

The institution found in TikTok Ads the perfect ally to boost brand awareness, increase engagement, and drive qualified traffic to its official channels.

• 300%

  Uplift in Form Submissions (TikTok's Conversion Lift Study)

• +50%

  Uplift in Direct Searches (TikTok's Conversion Lift Study)

• ~7x

  Stronger Performance vs. Industry Average

IE University drives conversions: unlocking incremental Leads and Search impact

• -29%

  Cost per Conversion with Smart+ vs manual campaigns

• +27%

  Relative lift on Web Search

• +65%

  Relative lift on Initiate Order

Leveraging Smart+ campaigns, TikTok's AI-powered automation solution, REVEL reached a huge impact focused on reducing conversion costs and demonstrating the huge incremental results of their Smart+ campaigns.

• -54%

  CPL

• +33%

  ROAS

MasterD supercharged course sales and boosted efficiency using TikTok’s AI-powered Smart+ Lead Gen solution.

• -54%

  Cost per Lead vs Benchmarks

• +42%

  Conversion Rate vs Benchmarks

• 2.2x

  TikTok efficiency vs Total digital

Measuring TikTok´s performance in Media Mix and the effect of Native Lead Gen campaign

• -50%

  decrease in CPA (vs optimizing towards Installs)

• 4.42pp

  ROAS on Android campaigns

Supporting Domino's Pizza establish its app as the preferred shopping platform.